Lifetime Using ‘Army Wives’ to Tweak Tactics

Dec 4, 2006  •  Post A Comment

Lifetime Television has revamped its original series lineup.

The network opted not to renew its first-year series “Angela’s Eyes” and “Lovespring,” a spokesman said last week. It is picking up “Army Wives,” a series starring Kim Delaney and Catherine Bell, the spokesman said Thursday. Lifetime ordered 13 episodes and expects it to air in March. The show is produced by The Mark Gordon Co. and Touchstone Television.

“This show will resonate strongly with our audience,” said Susanne Daniels, president, entertainment, Lifetime Networks, with “authentic, relatable and powerful characters set in a highly charged and complex environment.”

Lifetime last week announced plans to air a new reality show “Gay, Straight or Taken?” in January.

A spokesman for Lifetime said that while “Angela’s Eyes” and “Lovespring” attracted some new, younger viewers, their overall audience didn’t justify bringing the shows back for another season. The shows were put on Lifetime by former WB executive Ms. Daniels, who joined the cable network in August 2005.

“Susanne Daniels is trying to reinvent Lifetime,” said Laura Caraccioli-Davis, executive VP and director of Starcom Entertainment. “I think strategically, they’re going through a metamorphosis and some of the stuff has worked and some of it hasn’t.”