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NFL Network Serves Up Freebie for N.Y.

Dec 12, 2006  •  Post A Comment

NFL Network said Tuesday it would offer its network free in the New York market for a week so that Time Warner Cable and Cablevision subscribers there can watch Rutgers University play Kansas State University in the Texas Bowl on Dec. 28.

The game is being shown only on cable and has not been offered to a broadcaster in either college’s home market.

Time Warner Cable and Cablevision have not agreed to carry the NFL Network. They have said they don’t think all of their subscribers should pay a high price for a network only some of their subscribers will watch. With the NFL Network carrying live regular-season games this year, the dispute has escalated to include nasty ad campaigns and lawsuits.

“Our dual objectives in offering this ‘freeview’ license are to provide broad access to programming of particular interest to these residents and to offer as many subscribers as possible the opportunity to sample NFL Network,” NFL Network President and CEO Steve Bornstein said in a letter to the cable operators.

A spokesperson for Time Warner Cable said the operator has received the offer and is studying it.