Pediatricians’ TV Policy Statement Draws Praise

Dec 4, 2006  •  Post A Comment

Monday’s policy statement from the American Academy of Pediatrics regarding limiting kids ads is drawing a call for action from a member of the Federal Communications Commission and for further investigation from a senator.

“I look forward to working with America’s pediatricians to coming up with ways to limit the harm that television and radio advertising inflict on our nation’s youth,” said Michael J. Copps, a Democratic FCC commissioner. “When the nation’s experts on child health speak with such a clear voice, the FCC and government must take heed.”

Meanwhile, Sen. Tom Harkin, D-Iowa, who has been the biggest Senate critic of food marketing to kids, commended the academy, calling its policy statement “an important step in recognizing that we must take action now to curb the growing obesity epidemic among kids, to improve nutrition and eating habits, and do more to discourage alcohol and tobacco use.”

The policy statement from the 65,000-member group urged ads on kids shows be halved, alcohol ads limited to product pictures and text, junk foods ad banned during shows viewed predominantly by those under 8, and erectile dysfunction ads limited to after 10 p.m.