Online video site AtomFilms was scheduled to relaunch its service today with a new suite of features including an embedded video player, high-resolution video clips and a syndicated video player that can be housed in blogs and social networking sites.
The overhaul also integrates AtomFilms more tightly into its new corporate owner, Viacom, which purchased the site for $200 million last summer.
The redesign has been in the works since before the acquisition, said Scott Roesch, general manager of AtomFilms. It’s the first overhaul of the site in five years and comes amid similar efforts by Yahoo TV and several smaller online video sites including Blip.TV, Revver and StupidVideos to enhance ease of use.
Along with the new look, AtomFilms will also become the online hub for discovering new talent for corporate siblings Comedy Central and Spike TV, Mr. Roesch said. That effort builds on the role AtomFilms has played in the past several years as the online source for more professionally styled video content rather than user-generated clips. To date AtomFilms has paid video creators more than $3 million in compensation.
“It supercharges that model with a suite of new features on the site that makes it easy to discover, share and watch our content,” Mr. Roesch said.
The redo also helps AtomFilms keep pace with advertiser demand. “We are all experimenting with ways to make the Web site and to make the content extremely accessible and shareable and thus increase usage, traffic, ad impressions and grow the business,” he said.
AtomFilms inked a deal with Verizon to be the exclusive sponsor of the relaunch.