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Time Warner Sues DirecTV Over NFL Network Ads

Dec 8, 2006  •  Post A Comment

Time Warner Cable filed a false advertising lawsuit against DirecTV in federal court Friday in Manhattan, claiming that the satellite company’s current campaign promoting the NFL Network is deceptive.

Time Warner said in the suit that DirecTV is claiming that cable customers won’t be able to watch certain football teams unless they have DirecTV and the NFL Network. The cable operator charged that DirecTV stated in its ads that fans in Green Bay, Cincinnati and New York would not be able to see their games. “That claim is false because all eight games featured on the NFL Network will also be available to local fans over broadcast networks,” Time Warner said in a statement.

Time Warner said DirecTV claimed it would stop running those ads Nov. 27, but continued to run them after that date, including an ad Thursday in USA Today.

In the suit, Time Warner asked the court to stop DirecTV from disseminating such ads.

DirecTV declined to comment.