’24’ Content Headed to Sprint Phones

Jan 12, 2007  •  Post A Comment

Sprint has hooked up with the Fox series “24” in a deal that bring previews of episodes to subscribers’ cellphones.

The deal is another example of how networks and advertisers are finding new ways to use programming content as part of marketing and advertising efforts.

Financial terms of the deal were not announced.

As part of the arrangement, show clips of the next episode of “24” will be available at 10 p.m. Monday nights to users of Sprint Power Vision or Sprint TV. Sprint subscribers will also be able to play trivia games and win a trip to a spy camp in Florida.

Sprint products will also be integrated into “24” episodes.

“Few shows today are fortunate enough to have fans like ’24.’ They crave more content and insider information about the plot and its characters and we are uniquely positioned to give them access,” said Anita Newton, VP of marketing for Sprint, in a statement Friday.

The wireless company has been a sponsor of “24” since its first season. The show’s sixth season starts Jan. 14.

(Editor: Liff)