Fiesta Bowl Ratings Peak Late in the Game

Jan 2, 2007  •  Post A Comment

Football fans tuned in after midnight for the wild finish of Monday night’s Fiesta Bowl, the first of the college Bowl Championship Series games on Fox.

From midnight to 12:51 a.m. ET, when spunky underdog Boise State scored on three trick plays to tie mighty Oklahoma twice, then go ahead to keep its undefeated season alive, viewership averaged a 8.4 Nielsen Media Research household rating, up from the previous 90 minutes, which averaged a 7.6 rating.

Overall, the game scored an 8.3 rating, down from last year’s Fiesta Bowl, which featured two high-profile teams, Ohio State and Notre Dame. Fox contends that a better comparison is the 2005 game because it featured another mid-major conference team, Utah, against Pittsburgh. That game drew a 7.4 rating.

After the game, 7 million people were watching when Boise State runner Ian Johnson, who scored the winning points, proposed to his cheerleader girlfriend during a post-game interview. Fox said it was the highest-rated proposal in sports since Ahmad Rashad proposed on Thanksgiving Day 1985 on NBC.

(Editor: Gilbert)