NATAS to Honor More Broadband Content

Jan 8, 2007  •  Post A Comment

Creators of broadband content can compete for more Broadband Emmy Awards and may use the Web to submit entries to the National Academy of Television Arts & Sciences.

Entries should be sent to www.myemmy.tv during the appropriate window. The dates can be found on the NATAS Web site, www.emmyonline.tv.

Starting Feb. 1, those who have profiles on MySpace.com, NATAS’ exclusive partner in this project, can pick up a prejudging audience by downloading their original videos to their personal space and then sending the URL to the Emmy page at myspace.com/MyEmmy.

After putting a toe into the new-media waters last year by awarding four new-media Emmys, NATAS will this year recognize winners in 12 categories. The first three will be handed out at the Sports Emmy Awards in April 2007: for breaking news (live and/or continuing coverage), for long-form (profiles and/or history), and for general interest video.

Four will be handed out at the 2007 Daytime Creative Arts & Entertainment Emmy Awards in June for drama, comedy, children’s programming, and variety content distributed via broadband and portable media players.

Broadband Emmy Awards will also be presented for news and information programming in the categories of current news coverage, long-form/documentary, and arts, lifestyle and cultural reporting. They will be presented at the News and Documentary Emmy Awards in September.

The Public & Community Service Awards, presented in September, also are open to public service announcements distributed via broadband and portable delivery.

A Broadband Emmy Award for business and financial reporting will be presented at the Business and Financial Emmy Awards in December.

“MySpace will make the Emmy more accessible to aspiring professionals and video creators of all occupations and ages,” NATAS President and CEO Peter Price said in an announcement Monday. “The Emmy community on MySpace and our expansion of the categories eligible for the Broadband Emmy are our next steps in the National Television Academy’s taking a leadership role in encouraging and recognizing premium content on broadband.”

MySpace and The National Television Academy will sponsor Emmy scholarships to cover the cost of the entry fees – which range from $300 to $500, depending on the category – for selected MySpace users. Even those videos not chosen for a scholarship may be entered directly for an Emmy.