NBC Inches Up on Sunday

Jan 8, 2007  •  Post A Comment

NBC scored a solid base hit Sunday night with its new reality block of “Grease: You’re the One That I Want” and the sixth-season opener of “The Apprentice.”

Of the two shows, “Grease” fared better, its 90-minute debut averaging a 4.3 rating among adults 18 to 49 according to preliminary Nielsen ratings. “The Apprentice,” despite host Donald Trump’s recent self-promoting media fight with “The View” moderator Rosie O’Donnell, lost some of its lead-in to earn a 4.1. That’s up slightly from last winter’s debut, however.

NBC finished in third place for the night, behind ABC and Fox.

Fox won the evening due to a massively rated NFL overrun for the NFC Wildcard Game (10.7 rating) combined with an NFL postgame show that was rated even higher (11.2). That gave “The Simpsons” a huge lead-in to pull a 6.2, followed by “American Dad” (4.7) and two episodes of “Family Guy” (both 4.6).

Though ABC came in second, this was a disappointing night. “Extreme Makeover: Home Edition” (5.1) and “Desperate Housewives” (7.3) posted series lows, with “Brothers & Sisters” (4.6) also on the low side.

In fourth, CBS had its procedural block with “Cold Case” (3.5) and “Without a Trace” (3.7).