Study: YouTube Saps TV Watching, Other Activities

Jan 30, 2007  •  Post A Comment

Apparently, YouTube isn’t that good for TV networks after all.

A recent Harris Interactive study found that about 42 percent of online adults in the United States said they have watched a YouTube video and 32 percent of frequent YouTube users said they watch less TV as a result.

Harris also reported that about 66 percent of YouTube users are blowing off other activities too. They say they spend more time on the video-sharing site to the detriment of visiting other Web sites, e-mailing, social networking, playing video games, watching DVDs and spending time with friends and family, as well.

The study also found that YouTube should think twice before it runs ads in front of its videos: Harris reported that 73 percent of frequent YouTube users say they would visit the site less if it started including short video ads before each clip.

(Editor: Gilbert)