YouTube to Share Revenue with Content-Owners

Jan 29, 2007  •  Post A Comment

YouTube plans to start sharing advertising revenue with content owners, borrowing a page from the playbook of its competitors like Revver and Break.

Founder Chad Hurley announced the plan at the World Economic Forum in Davos, Switzerland this weekend. The new approach hasn’t kicked in yet. Mr. Hurley did not provide further details.

However, online video sites such as Revver have already pioneered the model of paying creators a split of the advertising revenue. Metacafe also pays some creators as does Break.

(Editor: Romanelli)