CBS Mobile Service Unveils Web Sites

Feb 8, 2007  •  Post A Comment

One day after CBS launched a new division to push its wireless initiatives, CBS Mobile unveiled three new Web sites: the Internet-based CBS Mobile Store and advertising-supported wireless sites for sports and news.

CBSMobile.com features content ranging from “live wallpaper” showing scenes from the network’s reality shows and games to “Late Show” clips called “Dave TV.” At Wap.CBSSportsline.com, fantasy sports teams can be controlled and real-time scores are available. Near real-time coverage and images are available at Wap.com.

Both Wap sites are ad-supported on most mobile-service carriers, with the content available for free to users.

The CBS Mobile Store material is available for a one-time download charge or by subscription.

The pitch aimed at people who use their mobile devices “as entertainment centers” was made Thursday by newly named CBS Mobil Executive VP Cyriac Roeding.

“We are breaking new ground,” Mr. Roeding said. “The CBS Mobile Store and WAP sites represent the most innovative sites of their kind. The content is designed and made specifically for mobile, but at the same time it offers a seamless link to our top television shows. We call this ‘platforming content’ to mobile.”

(Editor: Baumann)