Comcast, Facebook Partner for User-Generated TV Show

Feb 7, 2007  •  Post A Comment

Comcast, the nation’s largest cable operator, has partnered with social networking site Facebook to create a new TV series featuring user-generated content.

Under the deal, Facebook users will be encouraged to share their videos online at Comcast’s user-generated ziddio.com site. The two partners will then use those clips to create a ten-episode TV show called “Facebook Diaries,” which will air on Facebook, ziddio.com and on video-on-demand.

The deal kicks in next month, with the show to air later this year.

The partnership aims to give both parties a bigger berth in areas where they lag. Comcast is eager to play in the user-generated video business. By integrating its video-sharing site ziddio.com into the Facebook deal, Comcast can potentially expand its presence in consumer-created content. Facebook — whose 16 million users puts it a distant second to MySpace among social networks — wants to delve deeper into video to compete with MySpace, the third most popular video-sharing destination, according to Nielsen NetRatings.