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Fox’s ‘Idol’ Boosts ‘Bones’

Feb 1, 2007  •  Post A Comment

A day after big audiences for Fox’s “American Idol” boosted “House,” to record-breaking ratings, Fox’s drama “Bones” received a similar benefit.

At 8 p.m. Wednesday, “Bones” delivered a 4.2 rating among adults aged 18 to 49, its highest rating in nearly a year, according to Nielsen Media Research. “Bones” preceded “Idol,” which received a 13.4 rating, down slightly from last week but still up 7 percent compared to the same night last year.

The “Bones” performance is the latest example of how “Idol” acts as a rising tide for other shows on Fox’s schedule. “Idol’s” halo effect helped “Bones” even though the talent show wasn’t the program’s direct lead in.

Unlike last week, “Idol” on Wednesday lasted one hour instead of two, starting at 9 p.m., leaving more breathing room for 8 p.m. shows.

NBC placed second in the ratings for the evening, with “Friday Night Lights” reaching its biggest audience since a special Monday night episode back in October (2.5). “Deal Or No Deal” (3.1) and “Medium” (3.4) followed the football drama.

CBS came in second with repeats. ABC took fourth with its newly reshuffled comedy block continuing to struggle. At 8 p.m., “George Lopez” rebounded from last week now that “Idol” was out of the way (2.8), followed by “Knights of Prosperity” (2.0), “According to Jim” (2.2) and “In Case of Emergency” (1.8). The block set up the season finale of “Primetime: Medical Mysteries” (2.0).

Another beneficiary of “American Idol” airing later was The CW’s “Beauty and the Geek” (2.0) at 8 p.m., which grew 43 percent over last week. But “One Tree Hill” was not so fortunate (0.7).

(Editor: Baumann)