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Hachenburg Takes Top Spot at Metacafe

Feb 7, 2007  •  Post A Comment

Online video site Metacafe (see related Metacafe news) installed a new CEO today, the latest in a slew of management changes at viral video sites.

Metacafe appointed Electronic Arts executive Erick Hachenburg as its new CEO, replacing Arik Czerniak, the co-founder and former CEO. Mr. Czerniak will stay on with the company as an executive team strategist. He’ll also relocate from Israel to the United States, Metacafe’s VP of Marketing Allyson Campa said.

Metacafe brought Mr. Hachenburg on board to take the company to the next level. “We have big aspirations internationally to be a $500 million revenue company,” Ms. Campa said. She would not disclose current revenues.

The appointment of Mr. Hachenburg follows management changes at other viral video sites in recent months, including the departure of Guba’s CEO and two founding members of Revver.

Ms. Campa said the appointment of Mr. Hachenburg represents an expansion of Metacafe rather than a change. “Everything is working really well at Metacafe. We plan to continue executing on that and driving our growth. We don’t see a major shift in strategy,” she said.

According to Nielsen Net//Ratings, Metacafe is the 7th most trafficked viral video site, luring about 2.8 million unique visitors each month.



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