Nielsen Forms Digital Plus for Set Top Boxes

Feb 12, 2007  •  Post A Comment

The Nielsen Co. is focusing its projects dealing with digital television set top boxes into a new service called Nielsen Digital Plus.

Nielsen DigitalPlus will comprise information from Nielsen Media Research, Nielsen Monitor Plus, A.C. Nielsen, Clairtas and Spectra and Bases.

The company expects to look at how set-top box data contributes to bringing electronic measurement of all local television markets, evaluating interactive advertising, quantifying advertising effectiveness and supporting customer relationship management for cable and satellite operators.

“As the industry begins to analyze and use the vast amount of information available through these devices, Nielsen will work with clients to develop comprehensive solutions to this new frontier of measurement,” said Jed Meyer, senior VP of Nielsen DigitalPlus.

Nielsen is currently working on research projects with several MSOs and satellite providers to study set top box data for potential analytical and audience measurement purposes.

(Editor: Romanelli)