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Ad Revenues Up for Local Broadcast TV

Mar 15, 2007  •  Post A Comment

Ad revenues for network and syndicated television in the top 100 markets were down, but local broadcast TV was up by double digits for the fourth quarter of 2006, according to the Television Bureau of Advertising’s analysis of estimates made by TNS Media Intelligence/CMR in the top 100 markets.

For the year, local TV revenues were up 11.5%, to $18.7 million, from the $16.8 million posted in 2005. The TVB said the growth extended beyond politics to all of the top 10 categories for the quarter and the year.

In the fourth quarter, local broadcast revenues rose 21.5 percent, to $5.7 million, from $4.7 million in 2005, with increases led by automotive (up 13.1 percent year-to-year); government and organizations, including political advertising (up 267.6 percent); and restaurants (up 16.5 percent ).

Network TV ad revenues declined 6.1 percent for the quarter, to $6.6 million, from $7 million in 2005, and 2 percent for the year, to $25.4 million, from $25 million in 2005.

Syndicated TV declined year-to-year by 7.7 percent, from $1.15 million to $1.06 million for the quarter, but increased 0.3% for the year, to $4.23 million from $4.24 million.

Complete data is posted at www.tvb.org.

(Editor: Horowitz)