America Playing ‘Crosswords!’

Mar 19, 2007  •  Post A Comment

Upcoming game show strip “Let’s Play Crosswords!” has cleared more than 65 percent of the country and has been declared a “firm go” for the fall. The half-hour strip is now set in 30 of the top 40 markets in addition to an earlier commitment from NBC-owned stations in the country’s top markets.

“The response of top-shelf stations to ‘Let’s Play Crosswords’ has been overwhelming and a statement of the high regard they have for Merv Griffin,” said Ritch Colbert, co-founder of Program Partners.

Among the recent pickups for the series are duopolies in Boston (WHDH-TV/WLVI-TV), Atlanta (WXIA-TV/WATL-TV), Phoenix (KTVK-TV/KASW-TV), Seattle (KING-TV/KONG-TV), Minneapolis (KSTP-TV/KSTC-TV), Cleveland (WOIO-TV/WUAB-TV) and Denver (KUSA-TV/KTVD-TV).

The series is a production from Program Partners, Merv Griffin Entertainment and the William Morris Agency.

“My challenge was to translate this satisfying pursuit into an entertaining television game,” said series creator Merv Griffin. “I couldn’t ask for a better endorsement than these early commitments.”