AT&T to Offer Three-Screen Viewing for Tournament

Mar 26, 2007  •  Post A Comment

AT&T plans to offer its first three-screen programming project in conjunction with the 2007 Masters Tournament, with content slated for wireless phones, the Internet and TV, the company announced today. The golf event starts April 2.

AT&T will offer previews, daily highlights, live tournament and practice range coverage, player interviews and other content online, on Cingular phones and via its video service.

The three-screen initiative underscores how telcos plan to compete in the crowded video business. AT&T has contended that its competitive advantages lies in the ability to offer programming across several venues at once.

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