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‘El Tigre’ Roars in Debut

Mar 6, 2007  •  Post A Comment

The premiere of Nickelodeon’s “El Tigre: The Adventures of Manny Rivera” on March 3 drew record ratings for a Saturday morning premiere, topping the first episode of “SpongeBob SquarePants.”

“El Tigre” drew a 2.3 million in kids 2-11 at 10 a.m., improving the time period by 4 percent.

The series is designed to build on Nickelodeon’s multicultural success with shows for younger kids on Nick Jr. such as “Dora the Explorer,” and to capitalize on the expanding Hispanic advertising market, which is projected to grow to $5.5 billion in 2010, according to Kagan Research.

(Editor: Horowitz)