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Haslingden Takes Over as Nat Geo CEO

Mar 26, 2007  •  Post A Comment

National Geographic Channel U.S. named David Haslingden CEO, replacing Laureen Ong, who is joining STAR, the Asian TV company owned by News Corp. as its chief operating officer.

Ms. Ong launched Nat Geo for owners News Corp. and National Geographic Ventures in 2001 and oversaw its fast growth. The channel is now in 64 million homes.

Nat Geo was the 39th ranked cable network in total viewers during prime time in 2006 while Discovery, the top network in the nature and science genre, was the 12th ranked network.

Mr. Haslingden is CEO of National Geographic Channels International and Fox International Channel and will continue in those posts.

Steve Schiffman, EVP of marketing and digital media at Nat Geo since 2002, was named acting general manager of the network.

“Laureen has done an outstanding job, and NGC has quickly blossomed into one of the jewels within Fox Cable Network’s portfolio. At the same time, David has grown NGCI into a global powerhouse while demonstrating true appreciation of the brand and the unique resources it represents,” Tony Vinciquerra, president and CEO of Fox Networks Group, said in Monday statement. “David’s experience and expert guidance will increase growth potential for our networks in the U.S. and international markets, and realize further increases in efficiencies, synergies and strategic alignment.”

(Editor: Baumann)