Internet Drives 2006 Ad Spending Growth

Mar 19, 2007  •  Post A Comment

Annual advertising spending rose 4.6% during 2006.

While the Internet registered the biggest increase, spot TV in the top 100 markets and Spanish-language national TV also showed significant gains, according to a report from Nielsen Monitor-Plus released Monday.

TV spending in the spot markets ranked 101-210 declined 0.9 percent.

Nielsen Monitor-Plus found several top advertisers, notably General Motors and Johnson & Johnson, have cut back spending on measured media. Overall the automakers, the biggest spending category, cut their outlays by 1.4 percent while auto dealers reduced spending by 3.5 percent.

Among various types of television media, 2006 spending on spot TV in the top 100 markets was up 9.1 percent, Spanish-language national TV was up 8.1 percent, network TV was up 4.2 percent and national cable TV was up 1.8 percent.

(Editor: Horowitz)