NBCU Launches Full Mobile TV Suite

Mar 27, 2007  •  Post A Comment

NBC Universal continues its new media push with the official launch today of a full suite of mobile TV programming.

The media company is dubbing the effort “NBCU Digital2Go” and it represents the official rollout of its previously announced plans to deploy content on mobile TV providers MediaFLO and MobiTV.

On the MediaFLO service offered by Verizon, NBCU will offer NBC News2Go, which features live, full-length programs, including “Today” and “Nightly News with Brian Williams,” as well as shows from MSNBC and CNBC, and entertainment channel NBC2Go, which features several NBC prime-time and late night shows.

The MobiTV deal includes prime-time shows on-demand, such as NBC’s “Heroes,” “Friday Night Lights” and “The Office,” as well as USA’s “Monk” and Sci Fi’s “Battlestar Galactica.”

The rollout follows NBCU’s announcement last week that it has teamed up with News Corp. in a strategic venture to distribute their shows and movies across the Web.

Other content companies are also exploring mobile TV. Nearly every broadcast network and many cable networks offer either full-length shows, clips or made-for-mobile TV content on cell phones now.

The number of mobile video subscribers in the United States grew to 6.2 million by the end of 2006, according to new research from mobile research firm Telephia. That’s an increase from 2.5 million people at the start of 2006. Telephia also reported that wireless carriers generated $148 million in revenue in fourth quarter 2006, up from $51 million in the first quarter of last year.

(Editor: Romanelli)