When the Association of Health Care Journalists meets this week in Los Angeles, it will focus on maintaining accuracy on the increasingly complex health beat. Newspro talks to experts and insiders about the challenges of healthcare reporting in a multiplatform world.
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- Getting it Right
You don’t have to be a doctor or medical specialist these days to be on the cutting edge of health care news and information. - Man of Medicine Makes His Mark on TV
If Dr. Sanjay Gupta had to give up one of his two professions-neurosurgeon or journalist-he says it would be an easy call: Journalism would be the first to go. - Targeted Treatment
It’s been 20 years since I joined the health beat full-time as a medical correspondent for CNN. - Coverage Up for Review
Gary Schwitzer has been a medical news journalist in local television, the head of CNN’s medical reporting unit and editor-in-chief of the Mayo Clinic’s consumer health Web site. - Dramas Deliver Medical Message
Movie mogul Samuel Goldwyn once said if a [film] director had a message to deliver, he should call Western Union. - AMA, NAMC Talk Medicine
Audiences are barraged with medical information-on TV, on the radio and on an endless number of Web sites. - Filling Gaps With Expert Help
Local television stations don’t outsource their sports or weather coverage, but when it comes to health and medical news, many have decided the field is best left to experts. - A Healthy Approach to Cable
As executive VP and general manager of Discovery Health and FitTV, Eileen O’Neill is concerned on a daily basis with the delivery of accurate medical information to consumers across multiple platforms.