Nick’s ‘iCarly’ Solicits User-Generated Content

Mar 8, 2007  •  Post A Comment

Nickelodeon is jumping into the user-generated content playpen with a scripted series that will incorporate material created by its young viewers.

The show, called “iCarly,” joins three new animated shows unveiled Thursday at the leading kids network’s upfront presentation to advertisers.

The lead character of “iCarly” hosts her own Web show and will give viewers assignments. Viewers will be able to post their content on Nickelodeon’s Web site, and some submissions will be written into scripts for the show.

The program is part of Nickelodeon’s move toward interactivity. The network already has a Me:TV block that lets kids pick what’s on, virtual online world Nicktropolis and the broadband site TurboNick, where kids can select what they want to watch.

“We are giving kids more and more ways to connect the dots of their linear and digital entertainment experiences through Nickelodeon,” Cyma Zarghami, president, Nickelodeon and MTVN Kids and Family Group, said in a statement.

New cartoons from Nickelodeon in 2008 include “Making Friends,” Bubble Guppies” and “The Umizumiz.”

Nickelodeon also picked up second seasons for “The Naked Brothers Band” and “Just Jordan.” It also ordered new episodes of “SpongeBob SquarePants,” “The Fairly OddParents,” “Dora the Explorer” and “Zoey 101.”

(Editor: Horowitz)