Pappas Taps Media Venture to Maximize Hispanic Market

Mar 26, 2007  •  Post A Comment

Pappas Telecasting Companies hired Media Venture Partners, LLC, to actively assist the largest privately held commercial TV group in its assessments of strategic options.

According to the announcement Monday, the options range from the sale of two of its largest-market stations, Azteca America affiliates KAZH-TV in Houston and KAZA-TV in Los Angeles, to a strategic alliance with Spanish-language content suppliers and equity investors interested in strengthening the Pappas group’ Hispanic foothold.

Chairman and CEO Harry J. Pappas said, “Given the size of the capital investment we have in our group of 27 stations, naturally we want to satisfy ourselves that we are maximizing the current and future value of each of these stations. The burgeoning Hispanic media sector represents opportunities for substantial capital asset appreciation. Working with Media Venture Partners, we intend to assure that our companies’ economic interests are maximally served by thoroughly assessing all opportunities available to Pappas Telecasting.”

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