Sports Platforms Ink Online Partnership

Mar 12, 2007  •  Post A Comment

In a Internet content deal bringing together two major media companies, SI.com and NBCSports.com have formed a content production and promotion partnership.

NBCSports.com will produce broadband segments featuring Sports Illustrated writers and point viewers toward features on SI.com.

SI will point viewers toward NBCSports.com items, including breaking news, post-game interviews and rotisserie league news and information.

The companies also will work together on cross-platform media sales across NBC Sports and Sports Illustrated platforms.