Tech Briefs: Mobile TV Poised for Rapid Growth

Mar 26, 2007  •  Post A Comment

The number of mobile video subscribers in the United States grew to 6.2 million by the end of 2006, according to new research from mobile research firm Telephia. That’s an increase from 2.5 million people at the start of 2006. The firm also reported wireless carriers generated $148 million in revenue in fourth quarter 2006, up from $51 million in the first quarter of last year. “Mobile video is showing all the signs of a ‘killer app,'” said Kanishka Agarwal, VP of mobile content for Telephia. “Rapid growth in subscribers, dramatic revenue increase rivaling revenues from mobile games and tapping into a hard-to-reach audience—young males. In other words, consumers like it, there’s money in it and advertisers like it.”

Usual Suspects Net Web Ads

The big four Internet portals—Google, Yahoo, AOL and MSN—will continue to dominate online advertising for the next several years, according to a report from new-media research firm eMarketer. In 2005, that quartet accounted for more than half of the total $12.5 billion in Internet ad spending. This year, the foursome will command two-thirds of the $19.5 billion in online ad dollars, eMarketer predicted. In February, Internet users conducted nearly 56 percent of their searches, or 3.6 billion queries, on Google and nearly 21 percent on Yahoo, according to data from Nielsen//NetRatings.