Viacom is enlisting an ally in its copyright battle with video-sharing site YouTube.
The media company, which generates scads of content with cable networks such as MTV and the Paramount film studio, has rushed to embrace Joost, a new online TV service. Joost, which facilitates video streaming by using peer-to-peer technology, is the latest brainchild from the guys who started Kazaa and Skype.
Joost offers Viacom advantages including copyright protection and opportunities to generate advertising sales.
Viacom will be getting a “very, very satisfactory share of ad revenues as well as more traffic, not only on Joost itself but the ability to send that traffic back to our sites, which we can then monetize again-and of course we take 100 percent of that ad revenue,” Viacom CEO Philippe Dauman said last week. “So we like that deal.”