The BBC struck a deal with YouTube today to bring short clips to the video-sharing site, as part of YouTube’s ongoing efforts to ink above-board deals with content providers.

Under the agreement, the BBC and YouTube will create two BBC-branded channels on YouTube and a third channel for BBC News clips.

YouTube has created themed channels for its content partners in the past, including the National Basketball Association in a deal struck earlier this week.

The BBC channels will include clips of new shows as well as promotional content tied in to popular series such as “Doctor Who” and “Life on Mars,” the companies said. They also will create video diaries with the stars of those shows.

In addition, YouTube will include about 30 news clips each day, on an ad-supported basis, that will be available only outside the United Kingdom.

(Editor: Horowitz)