Era of Hits is Over, Former MTV Exec Says

Apr 26, 2007  •  Post A Comment

Television hasn’t seen a hit sitcom since “Friends” and it shouldn’t expect to see one of that size again, said former MTV executive Herb Scannell while speaking at the PaidContent’s EconSM social media conference today in Los Angeles.

“Hits are getting hard in any business,” Mr. Scannell said. “You are starting to see a change in which what we thought of as being hits are no longer going to happen anymore. So I think brands will speak to people that are connected by a passion.”

Mr. Scannell spent 20 years at MTV Networks, departing last year as president of MTV Networks Group and Nickelodeon Networks. Now he’s heading up online video service Next New Networks which plans to launch more than 100 so-called micro-networks on the Internet in the next five years. That includes a cartoon channel, automotive channel and a comic book channel.

“It will be about aggregating a community and selling them to endemics,” he said.

(Editor: Romanelli)