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Lifetime Names Wong President-CEO

Apr 26, 2007  •  Post A Comment

Andrea Wong Thursday was named president and CEO of Lifetime Entertainment Services, replacing Betty Cohen, who had the job for two years and left Wednesday.

Ms. Wong was previously executive VP of alternative programming, specials and late-night at ABC Entertainment, a division of the Walt Disney Co., which along with The Hearst Corp., owns Lifetime.

“Andrea is a straight shooter who is smart enough to know which challenges to undertake and fearless enough to see them through,” Anne Sweeney, Co-chair Disney Media Networks and President, Disney-ABC Television Group, said in a statement. “”Her entrepreneurial style, combined with a deep understanding of the television industry, will serve Lifetime, and its amazingly dedicated team, well.”

“Andrea is smart, creative and strategic,” said John Conomikes, director, The Hearst Corporation. “Her key relationships in the Hollywood community and her knowledge of the intricacies of the television business make her the perfect candidate to lead Lifetime into the future.”

Under Ms. Cohen, Lifetime’s ratings, revenues and cash flow declined in 2006 thanks partly to a costly fight with EchoStar Communications, which took the Lifetime channels off its Dish network for a month. Her plans to re-brand and re-program the network started slowly at best, leading to questions about her leadership.

Last week, Ms. Cohen addressed ad buyers at Lifetime’s upfront and announced plans for the network to increase spending on original programming by 31 percent.