NBC Picks Up ’30 Rock’

Apr 4, 2007  •  Post A Comment

NBC has picked up the Tina Fey comedy series “30 Rock” for a second season, the network confirmed.

Though “Rock” has struggled in the ratings, the show has snowballed critical acclaim since its fall debut. Alec Baldwin won a Golden Globe in January for his portrayal of a network executive on the show.

Like NBC’s “The Office,” which also had low ratings in its first season, “Rock” is considered a smart, quirky, single-camera workplace comedy. NBC Entertainment President Kevin Reilly has said he hopes the show will follow the same ratings trajectory as “The Office.”

The show has averaged a 2.9 rating among adults 18 to 49 since moving to Thursday nights earlier this season.

(Editor: Romanelli)