YuMe to Insert Dynamic Ads

Apr 2, 2007  •  Post A Comment

Starting this week, broadband video advertising network YuMe will introduce a month-long ad campaign with G4TV and BitTorrent that YuMe says will be the first ad campaign to insert dynamic ads into downloaded content.

When users download G4 videos from BitTorrent, YuMe will insert ads in certain video files for video game maker Eidos Interactive for its upcoming game “Lara Croft Tomb Raider: Anniversary.” YuMe can measure and track the views of the ads.