Break Out of Conventional Approach
‘Same Old’ Ways of Thinking Can Lead to Uninspired, Repetitive Media Plans
Advertising
Video Sites Sticking With Pre-Roll Ads
Consumers Don’t Like the Spots, But They’re Working for Online Marketers
Lifetime’s New Sites Offers Greater Reach for Sponsors
Looking for women online? Lifetime says it has you covered. Lifetime this week unveiled its expanded online product at mylifetime.com. Lifetime has made partnerships that will make more content available on the site and will also put its content, and…
Parikh Gives Spark Clients a Sporting Chance
Sports are important to Spark Communications director Miraj Parikh, both personally and professionally. The Chicago-area native is a huge fan of the Cubs and the Bears as well as an avid golfer. He’s also a fan of what sports can…
Achy Breaky Reality Revealed in CMT Series
What happens when a hit-making country singer’s daughter becomes a bigger star than he ever was? If you’re Billy Ray Cyrus, you do a reality show for CMT. “Billy Ray Cyrus: Home at Last” is set to premiere Nov. 24….
Chart: Ad Spending Up for Spanish-Language Media
Spending on Spanish-language media continued to increase in the first half of 2007, according to the latest figures from Nielsen Monitor-Plus. Total spending was $2.87 billion, up 2.3% compared with the first half of 2006, but several top advertisers showed…
Nets May Run Out of Make-Good Time
In week one, the writers strike already has TV buyers worried. In the short term, they are seeing commercials on late-night shows reach far fewer viewers than expected, and they’re concerned that the networks don’t have enough unsold spots to…
Scripps’ Small Nets Turn to Sponsors
DIY, Fine Living Start Building Shows Around Advertisers