Linda Yaccarino, Who Now Runs Ad Sales for NBCUniversal, Says the Company’s Size May Be Its Biggest Strength: ‘The leverage we have is the sheer amount of content we have and the way we can creatively stitch it together to meet reach needs’
Linda Yaccarino, NBCUniversal’s president of ad sales, senses change in the air, according to Advertising Age. "One of her conversation changers is Project Symphony — an internal initiative NBCU is bringing to the market for the first time," Ad Age…