Sci Fi Looks to Expand Horizons
Sci Fi Ventures Aims to Become ‘Global Lifestyle Brand’
In Depth
Showtime Sets Up for Movies
Deal With Weinstein Fills Pipeline Without Relying on Major Studios
Democrats’ Cash Boosting Stations
Both Parties’ Early Spending Targets Congressional Races
Adalian Column: Stroking, Slapping NBC
Conan O’Brien can be forgiven for feeling like he’s traveled back in time to 1994 of late. The mid-’90s were the dark ages for the pale red-headed kid from Beantown. He had just taken over NBC’s “Late Night” from David…
Starburst Supports Web Shows Quietly
Big-Name Brand Tries Advertising on Smaller Web Video Sites
Olympics Commentary: Keep an Eye on Team USA
The U.S. Olympic team bound for the Beijing Olympics boasts a strong supply of veterans complemented by a sprinkling of rookies, all of whom should help the Americans formulate a formidable attack on the medal count. Track and field events…
Editorial: TV Ad Volume: Loud Defeats the Purpose
To be heard, speak more softly. It’s a maxim that marketers on television could do well to learn. Let’s examine, for a moment, the complaint that too often, the sound on TV commercials seems to blare in comparison to regular…
The Insider: Soledad O’Brien’s ‘Black’ Doc
After 10 screenings of the latest two installments of her “Black in America” documentary, Soledad O’Brien’s biggest worry was how her mother would assess what she saw at last week’s overflow preview for movers and shakers at CNN in New…
Guest Commentary: Broadcast Journalism Not Dead, Just Changing
The evidence is everywhere. Broadcast journalism is on the ropes. A once-proud profession finds itself reeling from economic, social and technological changes. Television stations around the country are retrenching, firing reporters, anchors and producers, cutting back on enterprise reporting. I…