Pre-Olympics Americana
NBC Gears Summer Slate to 2008 Games
In Depth
Nick Brings the Family to Upfront
5 Networks Combined Reach Broad Range of Viewer Demographics
Limiting Ads Helps Sprout to Grow
PBS Keeps Focus on Preschoolers
Disney Gets Ready to ‘Rock’
Following Path of ‘High School Musical,’ Channel Plans Live-Action Movies That Sing
Cartoon Targets All Ages With ‘Star Wars’
Network With Fantasy/Adventure, Comedy ‘in Its DNA’ Also Looks Beyond Animation
Local Live TV News Is Going Strong
Study Reports Newscasts Engage Viewers, Offer Sought-After Content
Reality of Placements
Genre Less Important Than Tailoring Promo
Quicktakes: Did ‘Today’ make a smart move by engaging Kathie Lee Gifford to co-host its fourth hour?
“Kathie Lee will always have plenty to say. However, at the time she departed from ‘Live With Regis…,’ the audience was experiencing a fatigue factor with her act. TV history does not always suggest recapturing the past works. Anyone remember…
Content Monetizing Options Abound at Mip
The annual international content market Mip TV has been the place for buyers and sellers to show their wares and make licensing deals. Over the past few years, Mip’s organizers have reacted to the evolving distribution landscape by including an…
Editorial: FCC, NCTA Must Find Way to Compromise
Intransigence tends to impede business. The starkest recent example was the Writers Guild of America strike, in which two sides stuck to their guns for 100 days, shutting down the broadcast TV production industry. Another example is brewing in Washington,…