Drilling Down to the Finer Points
‘Microtrends’ Offers Insight Into Power of Various Niche Population Segments
In Depth
Regis on the Red Carpet, Again
One of Regis Philbin’s signature lines used to be “I’m Only One Man.” It became the title of a best-selling book. But for one man, the host of “Live With Regis and Kelly” has always popped up in a lot…
Specializing in Specific Interests
Niche Nets Such as Fine Living, SoapNet, Jewelry TV Target Content to Key Demos
NATAS Plans to Honor Promos
Awards Set for News, Sports, Daytime Spots
Problems Plague Digital Transition
Low-Power Stations, Minorities Among Concerned Groups
Working Brands Into Web Videos
Product Integration Moves to Internet
Ad Position Really Makes a Difference
Starcom-ABC Family Study Proves Placement Does Matter
No Easy Definitions for This Generation
That Fluidity Makes It Harder to Reach the Demographic
‘GMA’ Greets User Videos
‘I Say GMA’ Segment Involves Viewers
Booming Buying Power
Advertisers Finally Starting to Realize Benefit of Targeting the Wealthy Demographic