It’s Time to Talk Turkey About TV Ads
Some Brands Stand Out to Potential Consumers Through Shrewd Planning
In Depth
The Insider: High on ‘Life’ and …
May the presiding spirits of whatever observances are celebrated at this stock-taking time of the year—take issue with that, Bill O’Reilly and pals—reward NBC for picking up the back end of the freshman season of “Life.” The Insider fell in…
TVOne Keeping Its Ads in the Family
African American Net Sells Across Magazine, Radio Siblings
Viewers to Pick Format of Fuse Web Series
Music network Fuse TV will let consumers choose which of three formats they prefer for the network’s new online-only Web series “Breaking Down” that launches today. “Breaking Down” is the network’s first Web series, though Fuse has previously offered outtakes,…
DIY Renews ‘Blog Cabin’
DIY Network renewed its online/on-air combo show “Blog Cabin” for another season. The online portion of the second season begins Jan. 1, 2008, with the on-air version slated for an August premiere. Here’s how the show works: From January through…
Editorial: FCC’s Martin Needs Lesson in Transparency
It may seem early to start writing a bureaucratic obituary for Federal Communications Commission Chairman Kevin Martin, given he has at a minimum a year left to serve. But recent weeks have provided fresh evidence that Mr. Martin, while perhaps…
QuickTakes: Do you think canceling the Television Critics Association press tour is a good idea?
“Canceling the TCA tour smacks to me of a knee-jerk reaction to save money in the midst of the writers strike. If the networks had been smart, they could have used this time with television writers to better state their…
Ads That Leave Scripted Shows Might Not Return
Other Marketing Options May Prevail
Prolonged Strike Could Trigger Upfront Revamp
WGA Standoff Seen as Possible Catalyst