Video ad targeting firm Digitalsmiths added two new products to its VideoSense service. The new products are called AdSafe and AdIQ and they help marketers place their ads against appropriate online content. AdSafe makes sure the ads run next to…
Fox, With Heavy Reality Lineup, Looks to Fare Best if Stoppage Is Protracted
Corn isn’t the only thing growing tall in Iowa—so is spending on political TV advertising. Four years after Massachusetts Sen. John Kerry won a surprise victory in the state, propelling him to the Democ ratic presidential nomination, TV ad spending…
FremantleMedia Show Augments Channel’s Reality Lineup
MTV Networks’ Plan Aims to Increase Engagement During Ads
Study Finds Education Is Key to User Growth
Audience Input Seen Shaping Internet Content as Well as Ad, Rating Metrics
Aims to Fit Lengths, Models to Content
Initiative Brings Indie Films to Home Viewers