“CW Now,” the show touted for having no commercial breaks, plans to add commercials in the first quarter. The program, which airs Sundays at 7 p.m., was touted by CW network executives as a grand experiment. The half-hour show has…
Now Is Time for Advertisers to Test What Appeals to Cell Phone Video Viewers
“Building on the success of the Fox News Channel, Fox Business Network is off to a good start. With a few known personalities, a clean graphic look and a consumer-based Main Street rather than Wall Street focus, Roger Ailes is…
Online Presence—or Lack Thereof—Shows How Company Can Help You
With Net’s Ratings Up, New Placement Deal Stokes Ad Sales
CNN anchor Anderson Cooper, CNN chief medical correspondent Dr. Sanjay Gupta and Animal Planet host and wildlife biologist Jeff Corwin spread out to 13 countries on four continents for “Planet in Peril,” a four-hour documentary about four issues threatening Earth…
Release of Commercial Numbers Steals Attention From Decline
Rock Drama ‘Kaya’ Fits Programmer’s New Vision for Net