Consumers are increasingly willing to pay for television programming through a subscription model, the Hollywood Reporter says, citing a study by consultant Accenture. The study found that one-quarter of the 14,000 consumers surveyed globally would be willing to pay a fee for unlimited programming, while only 12% would be willing to pay on a per-episode basis, the trade paper says. Almost half said they’d be willing to pay for digital-service programming, compared with 40% who said they’d rather watch ads in exchange for free TV shows, the Reporter says.
—Aimee Picchi