‘Jesse James’ Gives Spike Biggest Premiere Audience Ever

Jun 2, 2009  •  Post A Comment

The premiere of Spike TV’s "Jesse James Is a Dead Man" on May 31 garnered the network’s biggest overall audience ever for a non-scripted series premiere.

The reality show drew 2 million viewers and a 1.4 household rating, according to Nielsen. It came in second in its timeslot among men 18-49, just behind the "MTV Movie Awards."

–Vlada Gelman