Piligian Aims for Reality Brands

Jun 1, 2009  •  Post A Comment

In a profile of Pilgrim Films and Television’s Craig Piligian, Multichannel News says the key to his success at getting 21 reality shows on air during 2009 is his goal of building brands for networks.


"Mike Rowe was an on-air TV presenter before we ran into him and created a Mike Rowe brand with "Dirty Jobs." When people say Mike Rowe, they know the brand he’s created and they know that brand is tied to Discovery," Piligian tells the trade paper.


—Aimee Picchi