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Daily Archives : Mar 3, 2008

CW Restructures Programming, Marketing

The CW is restructuring its programming and marketing operations, resulting in the elimination of the network’s comedy development group as a standalone operation and the loss of a “small percentage” of jobs at the network. The fifth-ranked English-language broadcast network…

Holloway Promoted to Head NBC Affiliate Relations

Douglas Holloway has been promoted to president of NBC network distribution partnerships and affiliate marketing. The position is a slightly expanded one. As the executive overseeing NBC’s relations with its 223 local affiliates, Mr. Holloway succeeds John Damiano, who retired…

FCC Gives Stations Leeway on Digital Switch Spots

The Federal Communications Commission is giving television stations more flexibility as to when they run public service announcements about the upcoming switch to digital TV signals. Broadcasters had opposed the FCC’s original plan to require stations carry a certain number…

CW Picks Up ‘Top Model,’ ‘Gossip Girl’

The CW strengthened its fall lineup, picking up six series Monday including another go-round for “America’s Next Top Model.” The CW said “Top Model” will return for the 2008-09 season with cycles 11 and 12. “Top Model” ranks as the…

TVNewswire: Monday, March 3

Nick at Night Loves ‘Chris’ (Daily Variety) Nick at Night acquired cable rights for “Everybody Hates Chris” from CBS for as much as $250,000 an episode, Daily Variety reports. The series, which will generate at least $36 million for CBS…

‘New Media Minute’: Selling Old Medium—Books—Via New Media

Daisy Whitney’s latest “New Media Minute” looks at the ways in which book publishers are taking to the Web to market new releases. Last week Random House made Charles Bock’s New York Times best-seller “Beautiful Children” available free online for…

Daisy’s Digital Diary: March 3, 2008

I’ve always been an ad apologist. Maybe it’s because I am aware of who ultimately pays my bills. But lately I have been wondering if I am in the minority or the majority. I wonder this especially when it comes…

FSN New York Rebranded to MSG Plus

Regional sports network FSN New York is being rebranded as MSG Plus. The Cablevision Systems-owned network carries New Jersey Devils and New York Islanders hockey games and will continue to air sports and other programming from Fox Sports Net. Fox…

Turner Sets Upfront During Broadcasters’ Week

Turner Entertainment Network is planning to hold an upfront presentation on May 14, during the week of the broadcast networks’ upfront. Traditionally, the cable networks discuss their programming plans and pitch why marketers should advertise on their channels well before…

NBCU’s Comstock Returns to GE as Senior VP/Chief Marketing Officer

After months of speculation, NBC Universal President-CEO Jeff Zucker confirmed Monday that NBCU Integrated Media President Beth Comstock is headed back to parent company General Electric. Her current NBCU digital turf is being reassigned to three NBCU executives. Jeff Gaspin,…