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Turner Sets Upfront During Broadcasters’ Week

Mar 3, 2008  •  Post A Comment

Turner Entertainment Network is planning to hold an upfront presentation on May 14, during the week of the broadcast networks’ upfront.
Traditionally, the cable networks discuss their programming plans and pitch why marketers should advertise on their channels well before the broadcasters do, although last year ESPN put on a presentation during broadcast upfront week and plans to do so again this year.
Turner said the move is designed to signal an increase in original programming and solid branding on its stable of networks, including TNT, TBS and truTV.
“Our portfolio of networks is the strongest on television in terms of solid branding, reach and audience deliveries,” said Steve Koonin, president of Turner Entertainment Networks. “Everyone in the industry realizes the broadcast business has been on a steep decline for years—this year in particular. For advertisers, our networks provide an alternative that is getting better and better.”
Turner has long pitched that advertisers get more for their money buying cable than broadcast, while giving up little in terms of the number of customers they reach. Turner researchers also have chronicled the migration of viewers to cable from broadcast over the course of the past few years.
“By dramatically increasing original programs, Turner Entertainment continues to provide advertisers with an extensive array of high-profile opportunities to reach consumers,” said David Levy, president of Turner Broadcasting Sales and Turner Sports. “The strength of our original programming—coupled with seasoned, proven hits&mdashclearly demonstrates that our networks continue to be true substitutes for broadcast. We offer our clients a strong collection of assets as they prepare their television budgets for the upfronts.”
Turner will hold its presentation at the Hammerstein Ballroom in New York City.

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