National Sports Ratings for Week of March 31-April 6, 2008 Event Outlet Household Rating Men 18-49 Monday, March 31 MLB Baseball (Astros-Padres) ESPN 2 0.7 0.7 MLB Baseball (Angels-Twins) ESPN 2 0.7 0.6 MLB Baseball (Giants-Dodgers) ESPN 0.6 0.4 Saturday,…
National Sports Ratings for Week of March 24-March 30, 2008 Event Outlet Household Rating Men 18-49 Tuesday, March 25 MLB Baseball, Opening Day in Japan (Red Sox-Athletics) ESPN 2 0.4 0.3 Wednesday, March 26 MLB Baseball, Regular Season in Japan…
After two seasons calling plays for NFL Network, Bryant Gumbel has opted out of future duties as the voice of the games for the channel. “I thoroughly enjoyed the opportunity to call NFL Network games the past two years, which…
Fallout from the writers strike has forced HBO to delay some summer debuts until fall, MediaWeek reports. The season premiere of the channel’s “Entourage,” in its fifth year, has been reslated from June to fall. Filming delays caused by the…
The CW is hoping that sex will sell viewers on “Gossip Girl” this season, according to AdAge. Online ads and billboards will feature the characters semi-clothed and in flagrante, with the quasi-profane headline “OMFG.” The show will air its first…
U.S. and European markets were rattled Friday by an unexpected announcement that General Electric’s profits for the first quarter fell 6%. The company’s NBC Universal media business reported a 3 percent increase in both sales and operating profit. GE posted…
Talks between Katie Couric and her bosses at CBS News over her future as anchor of the “Evening News” have been amicable, with both sides agreeing that while the content of her broadcast is competitive, the program’s lagging ratings can’t…
The CW will forego a traditional upfront presentation in May and hold a cocktail party for ad buyers instead, Daily Variety reports. The netlet has also launched a racy campaign to get viewers to tune in as its show “Gossip…
ESPN’s coverage of the Master’s golf tournament showed an unusual level of decorum, the New York Times reports. From its choice of anchors to its syrupy promos, the sports network showed little of the excess or inanity it is often…
Katie Couric’s future was discussed at a top-level meeting at CBS in February, the New York Times reports. While a decision about moving Ms. Couric out of the “CBS Evening News” anchor chair was deferred until after the Presidential election…