TVBizwire
Not Every Advertiser Leery of ‘Jersey Shore’ THR
Far from considering pulling ads like Domino’s, one company is happy to have its commercials run in MTV’s controversial “Jersey Shore,” reports The Hollywood Reporter.
MGM Worldwide will tout its movie “Hot Tub Time Machine” in an upcoming episode. Mike Vollman, executive VP of marketing, says, "The show is all over the Internet, everybody is blogging about it," and adds, "It's another example of MTV grabbing the zeitgeist and I want to put my movie next to it."
--Elizabeth Jensen
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