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Dr. Pepper Buys First Super Bowl Ad Time Dallas Morning News
While Pepsi has decided not to buy time during the Super Bowl in 2010, Dr. Pepper Snapple Group will purchase a spot in the big game to tout its Dr. Pepper brand for the first time ever, reports the Dallas Morning News.
The 30-second spot for Dr. Pepper Cherry stars KISS singer Gene Simmons. The cost for the ad time was said to be in the $2.5 million-$3 million range by a company marketing executive.
The company used the Super Bowl to sell its Snapple brand drinks in 2007.
-- Allison J. Waldman
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Just for the record, it's Dr Pepper, without the period after Dr :)
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